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PEORIA, Ill. – Caterpillar has announced that it is partnering
with Mike Rowe, the creator and star of the Discovery Channel’s Dirty Jobs. With Rowe’s dedication to the trades and Caterpillar’s
commitment to its customers, the two have joined forces to highlight the important and essential work Caterpillar customers perform everyday.
Rowe will be spending time with Caterpillar customers and dealers to get a real world perspective on their jobs and how the two partner to be successful. These encounters will be featured on cat.com and at Caterpillar dealerships across the country and will be used to demonstrate the solutions that dealers provide their customers throughout the lifecycle of their equipment, highlighting their superior parts and service support.
“When hard work is being performed and progress is being made, Mike wants to be in the thick of it, so teaming with him is an absolute perfect fit,” said Denny Vosberg, Caterpillar Parts and Service Support Manager. “Our dealer personnel are the best in the world and have been supporting our customers with their critical work for generations. Now is the time to shine a light on it and Mike is going to help us with that.”
– Courtesy of Caterpillar |
