Survey Says . . .
Most Americans Lack Basic Lawn Care Knowledge
The National Association of Landscape Professionals kicked off National Lawn Care Month by releasing the results of a new consumer survey that takes the pulse of Americans' lawn care knowledge. The results of the survey, conducted online by Harris Poll on behalf of NALP in February among over 2,000 US adults, suggest the majority of Americans lack basic knowledge about how to properly care for and maintain their lawns.
The survey confirmed that America's affinity for lawns is still going strong, as 78 percent of U.S. adults report having a home with a lawn and/or landscaping. The vast majority of that group (94 percent) say lawn and landscaping services were performed at their home in the past year - with 81 percent saying they or someone else in their household performed any services themselves and 44 percent reporting they hired a professional to perform any services.
Although 74 percent of Americans who have a lawn or landscape say they know how to care for their lawn each season and 68 percent of Americans report feeling confident in their lawn care knowledge, data from the survey tells a different story. According to the findings, many Americans actually lack basic lawn care knowledge. When quizzed:
o 64 percent of Americans falsely believe all grass needs to be fertilized in the spring.
o 57 percent of Americans mistakenly believe if a lawn is not green, it is not healthy.
o Nearly one in three Americans (32 percent) admit they aren't sure how often a lawn should be watered.
o 31 percent of Americans who have a lawn/landscape say they don't know how to grow a healthy/lush lawn.
Even more telling, nearly seven in 10 of Americans who have a lawn/landscape (69 percent) admit their lawn could use improvement, despite their reported knowledge and confidence.
"The findings from NALP's latest consumer research suggest that despite the popularity of lawns and the widespread effort homeowners put into caring for them, many people are inadequately maintaining their own yards," says Missy Henriksen, vice president of public affairs for NALP. "This speaks to the important role lawn care experts play in responsibly managing and maintaining yards and green spaces to ensure their maximum health and environmental benefits."
The survey was conducted online within the United States by Harris Poll on behalf of the National Association of Landscape Professionals from February 3-5, 2016 among 2,178 adults ages 18 and older, among which 1,695 say they have a lawn/landscape. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Lisa Schaumann at email@example.com.