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Caterpillar Inc.Click For Directions


Address: 79 Madison Ave.


City/State/Zip: New York, NY, 10016


Phone: 646-935-4816


FAX: 312-494-4005




Contact: More Information


Company Info: The Cat brand is the cornerstone of the Caterpillar brand portfolio, representing products and services made by Caterpillar. While Caterpillar was founded in 1925, ???Cat?? was not used as a trademark until 1949 when it began appearing on machine trade dress. It was registered three years later. Over time, the level of familiarity with the Cat brand made it possible to rely on it as a primary public-facing brand name. Today, product trade dress and dealer identity leverage the powerful Cat name. In 2012, with the strong support of the Executive Office, the Cat brand was relaunched through a recommitment to Caterpillar's fewer, stronger brand strategy and a new articulation of the Cat brand promise: "A champion for your enduring success."The Cat business model is fundamentally different than the brand??s leading competitors because it revolves around the promise of total life cycle value. Cat products are designed with superior quality, unsurpassed reliability, durability that allows for multiple rebuilds, ease of serviceability and reparability and outstanding support, provided almost exclusively by Cat dealers. Cat products usually are placed in demanding applications where unequaled parts availability and quick repair is demanded to return the machine to production. The heart of the Cat brand is a devotion to the customer. Every employee that supports the Cat brand is a champion for our customers, devoted to delivering both short term rewards and long term benefits. In short, our success is their success.





Cat Compact Track Loader (CTL)

The 259B3 is a high-performance, highly maneuverable addition to the Cat Compact Track Loader (CTL) range. By combining its small-frame CTL platform with the Cat C3.4T DIT engine, high breakout forces and strong auxiliary hydraulic performance, Caterpillar designed the 259B3 as a power dense machine capable of taking on the toughest jobs in confined spaces.

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May 22, 2018, 10:09 pm PDT

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Last Updated 05-21-18
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