Closing Sales in the 21st Century

By Ryan Guaderrama, Houzz

Wednesday, September 28th ~ 8:30 AM - 10:00 AM
CEUs: 1.5 PGMS, APLD Business, NALP

Ryan Guaderrama, Houzz

Course Description:

Houzz and the Internet have forever changed the way the prospective clients discover and hire professionals for their projects. Old models no longer work when people expect to do deep due diligence from the first moment they begin to think about During this session, discover how you can and must leverage new tools to successfully close business at every stage of the traditional sales funnel, from consideration, to credibility to the final stage of the sales process.

4 Learning Objectives
1. Understand how technology has changed the way homeowners are finding information about projects and professionals.
2. Learn how to shorten the cycle, compete on brand rather than price, and reach clients in entirely new ways.
3. Learn how to establish a compelling online brand that differentiates your business.
4. Learn how to use tools and technologies that enable you to close new business with prospective clients at every stage of a traditional sales funnel.


Ryan Guaderrama is part of the Community team at Houzz, an innovative residential design platform and community. Before joining Houzz, Ryan specialized in community engagement and messaging development for a political campaign. He is passionate about helping home professionals connect with homeowners and effectively market their businesses. Ryan earned his B.A. in Political Science from the University of California, Berkeley.

Click Here to register for the EXPO and select seminars.

Send Your Staff to the Expo

Make Attending the Expo a Corporate Event!
To Help Your Business & Career
See the Newest Equipment and Products

• Negotiate Year End and 2017 Equipment Deals
• Get More from Your 2016 and 2017 Budgets
• Negotiate Supply Contracts
• Find New Suppliers / Lower Expenses
• See State-of-the-Art Technologies and Techniques
• Connect with Old Friends & Build Your Network

Special Events

Lawn Mower Races

Water Conservation Area

Green Industry Hall of Fame

Networking Events

New Product Area


Commercial Landscape Professionals from across
the region will be at The Landscape Expo. This includes Owners, Principals, Partners, Superintendents and Managers with a direct influence on Purchasing decisions. Whether it's Landscape Installation, Maintenance, or Design, this is your event!


Nor Cal Attractions

Great opportunity for your family vacation! -

Local Attractions near CAL Expo