By Peter Furst, UC Berkley
Wednesday, September 28th ~ 3:00 PM- 4:30 PM
CEUs: 1.5 PGMS, APLD Business, TCIA, NALP
Peter Furst, UC Berkley
Organizations have process & systems which are operated by people to produce some form of output. In their
daily endeavors people make mistakes which impact the organizational wellbeing. There are a number of
reasons for this. A few are endemic to the individuals but most are their reaction/response to the
organizational systems & operational processes, procedures & practices. To address these risks we have to better understand motivation and behavior. Though these choices/decisions leading to a discrepancy or loss may seem irrational to an observer, they make perfect sense to the individual making them. In this session we will explore why reasonably intelligent people do what they do & as a result more effectively & comprehensively manage organizational and operational risk.
Mr. Furst has almost 20 years of experience consulting with a variety of firms, including architects, engineers, construction, service, retail, and manufacturing organizations. He has provided guidance in the design & implementation of innovative integrated organizational strategic and tactical solutions resulting in efficiencies along the value stream. He has guided organizational systems integration, aligning business and operational goals, enhanced management’s leadership and operational execution, utilizing Six Sigma, lean and balanced scorecard metrics optimizing human and business performance. He has also been instrumental in identifying project delivery performance issues offering comprehensive solutions along the value chain. He has provided motivational presentations at various organizations to all levels of management and employees.
Mr. Furst teaches courses in architecture, engineering, management and construction at the University of California Berkeley (part time since 1998). He was elected “Honored Instructor” 2005. He also lectures at California State University East Bay in construction management. He has also lectured a number of times at Harvard University.
Mr. Furst is a recognized motivational speaker, having spoken at conferences in both North and South America, including the American Society of Safety Engineers (ASSE), National Safety Council (NSC) in both USA & Canada, Institute of Industrial Engineers (IIE), Instituto de Seguridad Minera (ISEM) Peru, Harvard Safety in Design Symposium and many more.
He is a Registered Architect, Certified Safety Professional, Registered Environmental Assessor, an Associate in Risk Management and a Certified Risk and Insurance Specialist. He has published numerous articles in professional magazines & various websites covering such subjects as organizational culture, climate, leadership, management, strategic & tactical planning, process & systems improvement, Lean thinking, Six Sigma, organizational scorecard metrics, to drive organizational behavior, sustainability, performance management, human reliability, enterprise risk management, human error interventions, enterprise risk management, and safety process management.
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