October 10th & 11th - Long Beach Convention Center

TLE School of Business

These expert led seminars are especially beneficial because they are geared towards company owners, upper management and people who are involved in running a company. By attending, you can increase your knowledge in just one day.

Wednesday, October 10th: 8:00 - 9:30 AM

Google Partner Teaching — Maximize Your Website In 2019 & Beyond
by Joshua Ramsey
CEUs: APLD, PGMS

Two things matter when it comes to SEO (Search Engine Optimization)
1. Be Seen = Visibility
2. Get Clicks = Organic Visits To Your Website

Wondering what Google is looking for and doing behind the scenes? Don't be confused by SEO people? Hear about the past updates that Google has published and what will be coming in the next 12 months. Walk away knowing exact improvements and management tips you should be implementing online.

"The seminars were all great. Presentations ranged from highly professional for accessible to those who want to gain general knowledge."

Wednesday, October 10th: 10:00 - 11:30 AM

Workforce Development
by Brightview
CEUs: APLD

Description TBD

Wednesday, October 10th: 1:00 - 2:30 PM

Without a Targeted Strategic Plan & Business Model to Execute ... You’re Doomed!
by Judith Guido
CEUs: APLD, PGMS

If you’re serious about winning, and tired of just getting by, putting out fires, pulling your hair out trying to build a great team, having no work-life balance, and not making the kind of money and R.O.I. you deserve…don’t miss this session. If providing value to your customers, employees and family is important, bring yourself & team. In just 75 minutes you’ll be given practical and usable tools, techniques and education for profitably growing your people and profits, while reducing your overhead and increasing your cash flow. Learn how to drive flawless execution of your business plan.

Wednesday, October 10th: 3:00 - 4:30 PM

Supercharge Your Sales Process
by Mark Bradley
CEUs: APLD

In this presentation, Mark covers the importance of a repeatable sales process and how to manage a sales funnel to increase revenue and profits simultaneously. A deep dive into how to use technology to discover exactly where you need to make changes, where to focus your sales efforts, how to identify your best opportunities and avoid the pitfalls along the way using a "Profit Awareness Roadmap" to stay focused on overall company success.

Thursday, October 11th: 10:00 - 11:30 AM

Telling Your Brand's Story with Social Media
by Robin Plaskoff Horton
CEUs: APLD

We used to tell stories around the campfire, we now tell them around the virtual campfire. We tell stories for fun, for profit, for other reasons. And like all stories, the good ones get retold. So how do we choose among the many virtual campfires, or social media channels and audiences with which to engage? Whether it is a blog, a Facebook post, a Tweet, a Pinterest image, or an Instagram post, in order to tell a good story, we first need to ask these questions: 1) what do I want to achieve? 2) what is the story? 3) who will care and why?
In this workshop we will explore how to use social media and its influencers as marketing communication tools aligned with your brand's objectives. We will look at techniques for creating compelling social media content designed to develop meaningful engagement with your target audience: storytelling that will build community and ignite conversation around your brand to help you achieve your goals.

Thursday, October 11th: 1:00 - 2:30 PM

Promoting A Respectful Workplace – Preventing, Identifying, & Correcting Sexual Harassment
by Kathy Ruffino
CEUs: APLD

This course is designed to increase the attendee’s understanding of sexual harassment, its prevention and creating a respectful, harassment-free workplace. During the workshop, we will define sexual harassment, review state and federal laws governing harassment in the workplace and discuss best practices for addressing workplace harassment.

Thursday, October 11th: 1:00 - 2:30 PM

Ask the Attorney Workshop (In Lobby)
by Milene Apanian
CEUs: APLD

Description TBD