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How to OUT-EARN, OUT-LEARN, OUT-THINK & Differentiate Yourself from the Competition.

By: Judith Guido




Wednesday October 4, 12:00 PM - 1:30 PM



Course Description:


In this intensive session you'll learn the four mission critical decisions every business leader & team must make in order to dominate their market, and why building a business eco-system, as opposed to running a company, will forever grow your people, profits and valuation while separating you from the competition. Walk away with usable tools, techniques and strategies that you can immediately implement and watch your company grow.

Attendees will leave knowing:
What a business eco-system is and why you need one.
Three non-negotiable deliverables you must have to win.
How to double your cash flow.
How to triple industry profits.
Four fundamentals you must master for sustainable growth.
How to turn your customers into your greatest sales & marketing teams.




Profile:


Judith Guido
Founder & Principal
Guido & Associates

Judith Guido is Chairwoman and founder of Guido & Associates, a Business Management company working in the areas of Strategy, Marketing, Sales-Training, Public Relations, Branding, Sustainability, Research, Product Development and Launches, Mergers/Acquisitions while focusing on helping organization grow their people and profits. Judy was recognized as one of the highest ranking women in the Green Industry. Prior to founding her own business management practice, Guido was the Director of Marketing and SVP President of Valley Crest NOW Bright View, the nation’s largest landscape management company. Guido was CMO [chief marketing officer] and SVP [senior vice president], of business development and strategic alliances for Cirqit, a New Jersey-based e-commerce technology and consulting company. She also served as the Marketing, Sales and Strategy executive with ServiceMaster under the TruGreen-LandCare brand. Judy sits as an executive advisor and/or board member for several green industry companies, and was instrumental in building Yellowstone [now the 12th largest landscape company]. She was their CMO and board member. Guido was one of four executives who took LandCare USA public on the New York Stock Exchange (NYSE) in June of 1998. She was the Chief Marketing Officer and national director of sales and strategy at LandCare USA, the national commercial landscape and interior services company purchased by ServiceMaster in 1998 and subsequently integrated into their TruGreen LandCare landscape group.

A consulting professional, specializing in service industries including the Green and Snow Industry, Pest Control and the Real Estate industry, Guido also has extensive experience in product development and launches, franchising, investor relations, research, training, mergers and acquisitions, and integration strategy, having acquired over 100 companies in her career. She is a long term member, advisor and speaker of the NALP, as well as several other industry associations. Guido was also responsible for several larger branding initiatives including Valley Crest, Aquascape, PLANET [now NALP] and SIMA [Snow and Ice Management]. She is also a member of several green international, national, regional and state associations in addition to the American Marketing Association, Strategic Account Management Association and the Society of Competitive Intelligence Executives. She has trained thousands of landscape professionals over her career and is a sought-after key note speaker, trainer and researcher for the industry. She is a contributing author to the globally successful book Branding Across Borders. She is currently writing a book entitled, "Titans of Our Industry-Lessons Learned from the Greatest in the Green Industry." Guido has collected substantial primary and secondary research in the green industry and is a leader and Subject Matter Expert on Sustainability, Millennials, High New Worth, Real Estate, Women and Boomer markets. She is a nationally recognized public speaker, award-winning copywriter, and a contributing writer and columnist to business journals (including Planet News, IECA, Irrigation & Green, Landscape Management, Lawn & Landscape, Turf, Landscape Design Build, Snow Pro, Bayer Lawn Professional and Vermeer) and association publications (NALP, SIMA, IECA, PLNA, CLCA, TCIA, ISA and others) throughout her career.

She has educated thousands of green industry professionals over her career through her symposiums, webinars, seminars, mentoring, talks and writing. She has worked with Contractors, Professional Associations, Manufacturers, General Contractors, Growers, Nurseries, Distributors/Dealers, Professional Landscape, Snow, Golf and Sports Industry, Irrigation and Lighting, Water features, Interior Companies, Design Companies, Lawn Care, Arborcare, Retail, Nurseries, Design, Architects, Golf and Sports Turf Industry, Landscape Architects, Investors, Builders-Developers, Engineers, Municipalities, Interior Designers and even one man companies to help them profitably grow their organizations. Guido has raised over $500 million in funding for both private and public placement. She sits as a board of advisor of several green companies and has served as an advisor to many green associations. She is also a former television producer and director for business cable programming.

Guido also has extensive experience in commercial and residential real estate development and sales. Guido received a Masters Degree in Business from the University of Connecticut, held a Series Six financial securities license, an advanced Business Communications Certification and Television Director & Producer credential, and post Masters work at the Peter F. Drucker and Masatoshi Ito Graduate School of Management focusing on sustainability and strategy. Post advance graduate studies include business management practices and programs including Six Sigma, GE Principles, Drucker, Demming, Porter, Kotler and Covey philosophies and methodologies. Guido will be teaching a business class at UCLA to Landscape Architecture and Management students in 2017.


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Long Beach, CA
October 4th & 5th

Long Beach Convention Center
300 E. Ocean Blvd.
Long Beach, CA 90802