Why did you get into tree care? We got into tree care with a belief that not every tree in the urban forest should be cut down: some could be saved. It is this belief that drives us towards better research and innovation. Our mission is partly to improve the science and predictability of tree healthcare, but being a tree care company ourselves, we know that's only half the game. Running a successful and profitable business is the other part. Trees can't be saved if you can't afford to eat, so we provide selling, marketing, and sales consultation as well. We've been there, we know how it can be. We share the same roots, and we are here to help you.